French Content Marketer - French Region

  • Marketing
  • London, United Kingdom

French Content Marketer - French Region

Job description

As a Content Marketer, you help us to tell the story of Intigriti. In 2020 we raised funding enabling us to grow in several European markets. Tailored content is essential to stand out in these new markets. That’s why we are looking for experienced content marketers to contribute to this growth.

You get the unique opportunity to jump on board at a very exciting time. The marketing foundation is set and we’re about to launch a brand-new corporate website. Now it's up to build up our blog audience and increase organic traffic by blog posts, webinars, podcasts, you name it!

It’s your job to uncover and spread our best stories, tell our audience what sets us apart, and most importantly help us highlight the ways we’re changing the Cyber Security scene. The content you create is also valuable input for advertising campaigns. Along the way, you’ll help us generate traffic, activate new audiences, and deliver opportunities and leads.

You’ll be part of a small but growing Ghent based marketing team and will be responsible for sourcing, writing, editing, and publishing new customer-driven content to help build the pipeline.

But hey, you’re the expert. So, if you have any other creative ideas on how to use content to conquer new markets, the floor is yours.

Job requirements

Key Responsibilities as a Content Marketer

  • Take ownership of content creation and distribution from idea to execution
  • Collaborate on creating a focused strategy for content, including keyword research
  • Responsible for content research, analysis, and reporting on (written) content
  • Produce original copy like articles, white papers, testimonials, landing pages, webinars, and podcasts
  • Partnering closely with the sales and customer success teams to get the information you need to succeed
  • Maintain, proofread, and keep product content up to date
  • Maintain owned social media channels, including LinkedIn and YouTube
  • Research and respond to industry trends and articles to bring Intigriti into the conversation
  • Grow new leads and opportunities, by converting site traffic through calls-to-action, landing pages, and lead generation content
  • Complete ad hoc writing and editing tasks when necessary
  • Execute all work with exceptional attention to detail

Skills we are looking for:

  • Native in French & good knowledge of English 
  • Other languages are a plus
  • Degree in Communication, Journalism, linguistic studies, etc.
  • +/- 5 years experience in copywriting for a B2B target audience
  • Strong writing, editorial, and reviewing skills
  • Affinity with IT, SaaS, Technology
  • Background in Cyber Security is a huge plus
  • Knowledge of HubSpot is a big plus
  • Highly collaborative, positive team spirit and a self-starter
  • Strong interpersonal skills
  • Autonomous, able to manage personal workflow

About Intigriti 

Today's companies are agile and fast-moving and can easily have dozens of software releases and changes a day. The threat of cyber-attacks is rapidly increasing and traditional methods of cybersecurity testing no longer measure up.

We’re here to fix that. 

By harnessing the ‘wisdom of the crowd’, Intigriti connects over 18,000 ethical hackers from 130 different countries with organizations to test and improve their security on a continuous basis. This approach is the evolution of security testing and is more suitable for today’s dynamic environment.

All prospective employees must pass a criminal record check